What you will learn

Business objectives - You develop a written business plan for the summer. You'll get a computerized analysis of your business plan every week. This printout will highlight the strengths and weaknesses of your business and provide you with insight to make any immediate changes that must be made to achieve your summer objectives.

Recruiting and Hiring - You'll learn how to create an interest in fellow students who need summer jobs. You'll learn how to grade an application, how to get irrevocable summer commitments to be part of your team, and how to complete the hiring process.

Marketing - You'll learn about the proven marketing strategies that have worked since 1968. You'll learn how to analyze the clients and competition in your district and how to refine a marketing plan that will lead to a successful summer.

Sales - You'll learn all the magic words that the 'Pros' use. You'll learn how to sell yourself and how to sell your service. You'll learn how to pre-sell the client, how to overcome objections, and how to finalize the sale.

Paints - You'll learn technical information about paints, stains, and special coatings that will put you on the same level as the experienced "Pro" in your district. You'll learn how to use this knowledge to sell your client and to consistently produce quality paint jobs all summer long.

Personnel Management - You learn how to motivate each member of your team to produce maximum results. You'll learn how to extract feedback and provide leadership for successful resolution of problems.